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Google has announced in its corporate blog that it will introduce new advertising formats and continue to expand successfully tested advertising formats, which were primarily designed for mobile devices. The focus is on full-screen ads in gallery format that link directly to products within the Google image search or the shopping search.

As already announced two months ago, Google partners can add comments to photos within the Google image search and display further product information with „floating labels“, i.e. small speech bubbles above the images.
In addition to image search, Google also plans to significantly increase the click-through rate in other areas through large and colorful ads. One of the new unused advertising spaces, for example, is the Discover area in the in-house...

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