Ikea and Asus have started a promising cooperation. The Swedish furniture store wants to take advantage of the expertise of the Taiwanese gaming expert to include customized gaming furniture in its product range.
Ikea expands own range
They would not be the first gaming furniture from Ikea. So the Swedes could already win many fans with their gaming chair named Markus. In the course of this the furniture store will have noticed that this is an exciting market segment. But the chair could not convince in every respect. So that Ikea will be able to offer even better furniture in the future, the company is counting on a cooperation with Asus. The Republic of Gamers (ROG) gaming department in particular is to support Ikea. This will not only result in one or two pieces of furniture, but an entire collection. All in all, it will be a series with 30 different products. A distribution of the furniture will start in China.
Furniture will also be shipped to Germany
But don’t worry – the...
