The Chinese smartphone manufacturer has introduced extensive changes to its brand design. The so-called „Brand Visual Identity“ consists of logo, colors, slogan, font and brand design. These items have been unchanged for seven years now.
No break with the previous design
Sometimes a revision of the design can bring nasty surprises to light. This does not happen by accident. After all, this is a tightrope walk. One should not break with the old design and, if possible, make sure that it is further developed according to your needs. OnePlus has mastered this task at first sight in its revision. After all, the smartphone expert did not make any too serious changes.
The most important: Logo
A revision of the company logo is always the most serious step. After all, it is the figurehead of the company. OnePlus is also aware of this. For this reason, the manufacturer has made only marginal changes to the logo. At first glance, one hardly notices any difference. This requires a direct...
