Apple’s recently released quarterly results have been surprisingly positive. Due to the weak sales of the new iPhone models, which are sold much worse especially in the important Chinese market, the majority of investors assumed weak quarterly figures. However, other business areas have been able to compensate for the declining sales of the smartphone division and helped Apple to make a profit of 20 billion dollars in the Christmas business.
In the Christmas quarter of 2018, Apple achieved a total turnover of 84.3 billion dollars. This is about five percent less than in the prior-year quarter. Apple cites the decline in iPhone sales in China as the main reason.
Profit equal despite sales decline
Despite the drop in sales, the profit is almost at the level of the stronger quarter of the previous year, as the Group announced on Tuesday after the close of trading in the US. This is due to the higher average price of the new iPhone generation, which enables a significantly...
